Nicolas Deville

“Nic”

22 years in B2B sales. Former Managing Director EMEA at ON24, now a strategic enterprise seller at Kaltura.

Open to strategic enterprise IC roles, or VP Sales EMEA, at US B2B SaaS companies.

Portrait of Nicolas Deville

At a glance

  • 47years oldFrench
  • 2little Devil(le)sMarried
  • 3native languagesEnglish, French, German
  • MUCNear Munich, Germany20 minutes to the airport

Lived in 4 countries

What I bring

  • $10MARR builtON24 EMEA, from $800k
  • $1.3Mlargest subscription closedON24, deemed impossible
  • $4.8Mnew business in 2 years6Connex, part-time
  • 2exits as a founder2019 and 2021

7-figure deals with many stakeholders

  • Won a $3.5M deal with a Tier 1 telco at Sagem, and grew my Deutsche Telekom network from 4 to 300 contacts.
  • Closed the largest subscription at ON24 and the largest licence deal in 6Connex history.
  • Won one of Europe’s largest telcos and one of its largest banks at Maestrano, through $1M+ RFPs.

Managing Director EMEA experience, now used on my own deals

  • Ran ON24 EMEA end to end, from Sales and Marketing to Customer Success and Support, with a team of 35.
  • Moved the EMEA teams to quantitative sales management, and set up the SDR and first Customer Success teams.
  • Former direct reports went on to become VPs of Sales, a COO, and a Managing Director.

Europe in 3 languages, direct and through partners

  • Lived in 4 European countries. I sell in English, French, and German, all at native level.
  • Opened DACH for ON24 through a local reseller, then built its channel across Europe.
  • Managed France Telecom / Orange, Deutsche Telekom, Telekom Austria, Swisscom, and BT at Sagem.

Founder judgement from building and selling 2 companies

  • Co-founded Convolus, a purchasing group for business aviation, acquired by AVIAA in 2019.
  • Founded OfficeBots.io, an RPA SaaS, and sold it in 2021.
  • Ran my own VP Sales-as-a-Service business for 3 years, taking US SaaS startups into Europe.

A seller who codes: Python since 2017, AI daily

  • Built my own AI sales operations layer in Python and SQLite. It drafts outreach, call prep, and proposals from my pipeline and account research.
  • Taught myself Python in 2017 to automate my own sales work, and haven’t stopped since.

Experience

Most recent first

Kaltura

Video and AI-powered digital experience platform for enterprises

Nasdaq: KLTR / 1,200+ customers

Current

Dec 2023 to now / 2 yrs 9 mths

Munich, remote

Senior Sales Director, Enterprise EMEA

Strategic accounts, individual contributor

After years of leading European teams, I went back to owning my own deals. I sell video, live events, and AI-powered digital experiences to large enterprises in industrials, pharma, financial services, and telco.

My deals involve many stakeholders and 3- to 9-month cycles, direct and through resellers. On each one I bring in solution engineers, product managers, and executives.

  • Hunt and close new logos across DACH, France, Benelux, the Nordics, and the UK, and expand strategic accounts.
  • Run my own AI sales operations layer on top of Salesforce, for outreach, call prep, proposals, and pipeline analysis.
  • Send my own Kaltura demo portal and recorded walkthroughs in almost every outreach, so prospects see the product before the first call.
BtoBSales.EU

VP Sales-as-a-Service for US B2B SaaS startups expanding in Europe

Own business / Contractor

2020 to 2023 / 3 yrs

Munich

Principal and VP Sales

After selling Convolus, and alongside OfficeBots until its sale in 2021, I worked as a B2B sales and GTM contractor for SaaS companies, mostly US startups expanding in Europe: GTM strategy, sales content, SalesTech setup, processes, lead generation, and selling myself. See btobsales.eu.

Clients included 6Connex, Webinar.net, Dryfta, and Hubilo.

  • #1 international rep of all time at 6Connex, working part-time.
  • Closed $4.8M in new business in 2 years, including the largest licence deal in company history.
  • Produced 120+ sales videos and 50+ sales graphics.
  • Built an outbound system in Python with the Twitter API: 5 to 10 new meetings per week, 3.4% conversion to meeting.
OfficeBots.io

RPA SaaS: software robots for repetitive office work

Bootstrapped

Sold 2021

2019 to 2021 / 2 yrs

Munich

Founder

Founded and launched OfficeBots.io, “RPA made easy”, as a bootstrapped startup. Sold the company in 2021.

Convolus

“Groupon” for business aviation: a group purchasing platform

Platform / Bootstrapped

Sold 2019

2017 to 2019 / 2 yrs

London and Munich

Co-Founder and VP Sales

Co-founded a Group Purchasing Organisation with an industry expert. Led Sales, and built the freelance team, the supplier network, the platform, and the automated processes.

  • $140M combined buying power from the aircraft in the group.
  • Acquired by AVIAA, LLC.
Maestrano

Business platform-as-a-service for SMEs

SaaS / Listed on AIM in 2018

2015 to 2017 / 2 yrs

London

Managing Director and VP Sales, Europe

Hired as the first person on the ground, the “2nd HQ” after Sydney. Built the European business and operations, and the global outbound lead generation programme. Opened the London office with a team of 6.

  • Outbound leads fed 60% of the top of the funnel.
  • Won one of the largest telcos in Europe and one of the largest banks, through $1M+ contracts and RFPs.
  • Won 2 industry awards.
ON24

Webinar-based marketing platform

SaaS / NYSE listing in 2021

2008 to 2015 / 7 yrs

London

Managing Director, EMEA

prior VP Sales and Marketing, EMEA

Hired as the first rep for DACH, and used a local reseller to succeed. From there, defined the indirect sales playbook and built the channel across Europe. Promoted every year after that. Ultimately built, led, and managed EMEA’s Sales, Marketing, Customer Success, Production, Support, and Operations, a team of up to 35.

  • Built up to $10M ARR from $800k one-off revenue: 43% CAGR over 7 years.
  • Created the processes and playbooks for scale, including the first Customer Success team and the SDR function.
  • Closed the largest subscription ($1.3M), deemed impossible to close.
  • Multiple President’s Club winner.
Sagem

Consumer electronics for telcos: cordless phones, IP Tablet

Hardware

2004 to 2008 / 4 yrs

Paris

Key Account Manager

Managed European telcos: France Telecom / Orange, Deutsche Telekom, Telekom Austria, Swisscom, and BT.

  • Closed a $3.5M deal with a Tier 1 telco.
  • Introduced strategic products, such as the IP Tablet, before the iPhone.
  • Grew my network from 4 to 300 contacts at Deutsche Telekom.
  • 30% over quota in my last year, with €25M at France Telecom / Orange.

Recommendations

15 recommendations, edited for brevity. Full versions on LinkedIn.

11 more

Nic is exceptionally talented, a true powerhouse of leadership and results.Tiffany Jensen, Vice President of Sales at nTopology

His business acumen and expertise in the SaaS realm, combined with his constant thirst for knowledge, means he’s not just leading with the most up-to-date sales methodologies: he’s defining and innovating them.

Nic has a natural skill for reading the room and inspiring trust in employees, peers and clients. He takes a strategic approach to decision making, balancing his considerable analytical skill with the short and long-term goals of the business.

Nic is one of the strongest and most tenacious people I’ve had the pleasure of working with. He’s truly brilliant.

Tiffany reported directly to Nic
Nic is hands down the most dynamic business leader, manager and mentor with whom I’ve had the good fortune to work.Harish Sethi, Sales Director at ON24

As a sales leader he is arguably the best: a leader and a warrior who always puts his people before himself and the best person to have in your corner when required.

Almost single-handedly Nic built a solid channel presence here in Europe and then went on to lead the entire Sales team, ultimately the entire EMEA organization. What Nic has achieved in Europe is now seen as the benchmark globally at ON24.

In my 3 years at ON24 he has proven to be an exceptional coach, outstanding leader and the best mentor I could have hoped for.

Harish reported directly to Nic
Nic is an exemplary leader, warrior, visionary manager.Sarah Counts, COO at Wazoku

I have never been led by someone who listens as well, drives me to work my hardest, and is able to work efficiently and effectively at a million miles per hour.

He is full of ideas, and unlike many leaders, he can create a plan and a process and see his ideas to fruition.

Not only is he hard-working but he is incredibly intelligent, imaginative, and human.

Sarah reported directly to Nic
Nic is hands down the best sales leader I have worked for and with.Dustyn Smith, Head of International at Education Perfect

He is a perfect example of leading by example and with integrity, dedication and fairness.

Nic has this incredible knack to build an army of loyal and passionate people who will put everything into what they do because Nic makes the environment an awesome place to work.

Nic understands the sales world like no one else I know. He always puts himself in the other person’s shoes (both colleagues and customers) which ensures that every result has the best outcome for both parties.

Dustyn reported directly to Nic
Nic is one of the most driven and goal-oriented people I have ever met.Lev Cribb, Managing Director at WebinarExperts

As a result, working with Nic is an experience that also pushes others to excel and continually improve.

Nic is a natural leader, well beyond being merely a manager, and he involves his team in a way that motivates and brings out the best in them. To say he is well-informed in the B2B tech and SaaS area is an understatement.

I have got to know him as a person with a strong moral compass, who is fair, open and honest, and extremely positive.

Lev reported directly to Nic
If I had to describe Nic in 3 terms, it would be “Fantastic Leader”, “Get-it-Done”, “SaaS”.Lien Vandeputte, Director Customer Success at ON24

When it comes to business models and how to drive a company forward, he is one of the most knowledgeable and savvy people I have known. With his great passion for SaaS models and “make-it-happen” attitude, he is the right fit for any dynamic company.

Nic is a natural team leader, who knows how to drive the business forward while inspiring his team to do the same. The humbleness with which he carried his position is admirable, which makes him very approachable for discussing any concerns or ideas.

Lien reported directly to Nic
I am extremely fortunate to have worked for (and learned from) an extraordinary leader and manager.Taz Bhachoo, Sales Manager Northern Europe at Peakon

Nic’s drive, determination and willingness to go against the status quo have driven not only his own success but also the success of the entire sales team at ON24 EMEA.

Nic’s eye for detail and ability to take an idea from inception to completion is second to none and I have reaped the rewards having had the opportunity to learn first-hand how to implement plans and processes within a growing SaaS business.

Taz reported directly to Nic
It’s rare to come across a standout talent like Nic!Ankit Sagar, Vice President, Sales at ON24

I had the pleasure of reporting to him directly for over three years.

Nic’s ability to multitask and simplify complex business problems was unlike any I’ve seen before, making a dramatic difference in the productivity of our team. I would work with him again in a heartbeat.

Ankit reported directly to Nic
Nic was one of the most capable, principled, intelligent and committed sales leaders I have ever worked with at ON24.Chuck Brotman, VP of Sales and Co-Founder at Blueprint Expansion

He built, virtually from the ground up, a robust channel presence for ON24 in EMEA, developing tools and resources to drive significant ON24 revenue growth and partner success.

Chuck worked with Nic in different groups
Nic is a dedicated professional with a passion for excellence.James Stanworth, Senior Account Executive, Enterprise, APJ at ON24

His technical knowledge is impressive and he expects all his team to strive for the same high standards he sets himself.

I believe that is why he has the trust and respect of his colleagues in order to grow such a successful team in Europe.

Nic was senior to James but didn’t manage him directly
Nic is a rare combination of technology evangelist, sales leader and someone who does things “the right way”.Rob Case, Director at Tomka Ltd, SaaS Tech Sales

He demands a lot from himself and those around him but his unfailing honesty, accuracy and good manners inspire an unusually high level of respect from his colleagues (I have rarely heard a leader be spoken of so positively), clients and suppliers.

Nic was a client of Rob’s

Education

ISC Paris Business School

Master’s degree in Business Administration

ISC Paris Business School, class of 2002. Specialisation in International Business.

Methodologies

Qualification
MEDDICC, BANT
Sales
The Challenger Sale, Gap Selling, Solution Selling, Conceptual Selling

Tools and code

Sales stack

  • Salesforce
  • HubSpot
  • Apollo
  • Salesloft
  • Instantly
  • Calendly
  • Zapier
  • Microsoft 365
  • Google Workspace
  • Descript
  • Affinity Publisher

Build stack

  • Python
  • SQLite
  • HTML / CSS / JS
  • Claude Code
  • Anthropic API
  • OpenAI
  • Perplexity
  • ElevenLabs

Interests

  • Reading

    Business, sales, and science fiction books.

  • Building

    Python scripts and AI tools for my own work. Code on GitHub, notes on my notebook.

  • Learning

    Vector design, video editing, AI, and whatever comes next.

  • Life

    Time with my kids, archery, skiing, longboarding, yoga. Practising my sense of humour to get to British level, a lifelong goal.